Find the right opportunity
We evaluate products, categories and markets through the lens of real retail demand — not assumptions.
International business, intelligently connected
From a great product
to the right market.
SmartCare connects Turkish manufacturers with trusted commercial partners across Africa — and stays involved until opportunity becomes sustainable business.
30+years in retail
12+years across Africa
7focus markets
Live opportunityEast AfricaRetail & distribution network
İzmirTürkiye
→NairobiKenya
Human expertise.Intelligence at every step.
Connecting ambitious brands with
MANUFACTURERS
DISTRIBUTORS
RETAILERS
INVESTORS
SMARTCARE IN ONE SENTENCE
We don't just make introductions.
We understand both sides of international trade: how manufacturers operate and how African retailers buy.
That perspective lets us build partnerships that work commercially — not just look good on paper.
HOW WE CREATE VALUE
One connected journey.
Intelligence finds the opportunity. Experience shapes the deal. Consistent follow-up builds the business.
Connect the right partners
Manufacturers meet importers, distributors and retailers that fit their ambition, capacity and market.
Build the business
From first meeting to first shipment and beyond, we stay close to execution, relationships and growth.
CURATED BRAND PORTFOLIO
Meet the brandsready to grow.
Explore selected products, positioning and export-ready ranges through dedicated brand showrooms.
View all brands →Food & BeverageTürkiye
Goodness from Türkiye, made for every table.6 selected products
↗Home & ProfessionalTürkiye
Practical solutions for modern living.6 selected products
↗Food & BeverageTürkiye
A world of pasta, shaped by experience.6 selected products
↗Home & HoReCaTürkiye
Glassware that brings life to the table.6 selected products
↗Chocolate & ConfectioneryTürkiye
Chocolate crafted as a gift of taste.6 selected products
↗Personal & Baby CareTürkiye
Gentle care for every little moment.6 selected products
↗AFRICA
Mauritius
Kenya
Nigeria
Ghana
Madagascar
OUR FOCUS MARKETS
Local knowledge.Regional reach.
Our network spans high-potential markets across the Indian Ocean, West Africa and East Africa.
MauritiusRéunionMadagascarSeychellesNigeriaGhanaKenya
Explore our markets ↗THE COMMERCIAL LAYER
Built around the deal.Not a dashboard.
Technology helps organise signals and opportunities. SmartCare's value comes from evaluating commercial fit, aligning both sides and staying accountable through execution.
What we do ↗Commercial fit
We evaluate capacity, channel, category and real buyer expectations before recommending a match.
Relationship depth
We build continuity between decision-makers instead of passing contacts from one side to another.
Execution follow-up
We remain close to negotiation, supply coordination, delivery and the next growth opportunity.
THE SMARTCARE DIFFERENCE
Technology discovers.People build trust.
01
We understand before we recommend.
02
We recommend what fits — not what sells.
03
We stay involved beyond the first shipment.
04
We work as partners, not intermediaries.
FREQUENTLY ASKED QUESTIONS
What you may want to know.
01What does SmartCare do?+
SmartCare helps manufacturers and brands evaluate international opportunities, meet suitable commercial partners and develop sustainable business across selected African markets.
02Who does SmartCare work with?+
We work with manufacturers, suppliers, retailers, importers, distributors and investors seeking the right commercial fit across Türkiye and African markets.
03How does technology support the process?+
Technology helps us organise market signals, opportunities and partner information. Commercial judgment, relationship building and execution remain led by experienced people.
04Which markets does SmartCare currently focus on?+
Our current focus includes Mauritius, Réunion, Madagascar, Seychelles, Nigeria, Ghana and Kenya.
05How can we start working together?+
Book a meeting and tell us about your company, products, target market and objectives. We will evaluate the most relevant next conversation.
STAY INFORMED
Stay close to the next opportunity.
Leave your business details to hear about new brands, selected products and market opportunities from SmartCare.